Will Scully-Power

Micorsoft & Mediabrands join forces to centralise marketing data
June 25, 2009, 7:32 am
Filed under: Datarati | Tags: , ,


Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place.

The logic is that too many of the tools used today to analyse and execute those various marketing functions don’t “talk” with one another, which creates inefficiencies and clouds decision-making.

Microsoft’s goal is to create a single platform to do so.

Microsoft and Mediabrands are calling the software platform the Media Operations Management System — and they’re certainly not underselling what they envision the final product to be. The announcement touts it as “intended to reinvent the way media is planned, purchased, measured, reported and optimised.”

More: http://adage.com/digital/article?article_id=137497


Welcome to the Datarati


“A new era is dawning for what you might call the Datarati— and it’s all about harnessing supply and demand. What’s ubiquitous and cheap? Data. And what is scarce? The analytic ability to utilise that data.”

– Hal Varian – Chief Economist – Google (Wired Magazine, May 2009)

I’ve recently left M&C Saatchi/Mark to launch Datarati Pty Ltd.

Today marks the official launch of Datarati, (www.datarati.com.au), a marketing analytics and optimisation company.

We provide digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

Datarati provides a host of Software as a Service (SaaS) solutions which change the way marketing and sales and their digital agencies collaborate at every stage of a revenue cycle, through the execution of data driven trigger-based acquisition and retention campaigns.

We help marketing and sales teams and their digital agencies with demand generation and lead and contact scoring, nurturing and management in the pursuit of revenue and customer loyalty.

Through this, we shorten revenue cycles, demonstrate marketing ROI and ignite revenue growth across our client’s organisations.

We provide 4 key support services:

–        Multi-Channel Campaign Reporting & Analytics

–        Multi-Channel Campaign Optimisation

–        Marketing Automation & CRM strategy and implementation

–        Data Management, Data Hosting, Data Mining, Data Modelling

Welcome to the new era. Welcome to the Datarati.

Will Scully-Power
Managing Director

Postal Address:
PO Box R1314
R1314, Royal Exchange
NSW 1225

P: +61 400 828 866
E: will.sp@datarati.com.au
W: www.datarati.com.au

10 Online Ad Formats People Hate Most
June 21, 2009, 1:32 am
Filed under: Ad Exchange, Ad Network | Tags:
Angry womenA list of online ad formats people hate most.

More: http://www.businessinsider.com/10-online-ad-formats-people-hate-most-2009-6

Agency business cards. How do you roll?
June 19, 2009, 8:00 am
Filed under: Research | Tags: , ,

Agency Business Card

For a Friday, this is by far this best content I’ve come across today.

More: http://www.youtube.com/watch?v=4YBxeDN4tbk

Online advertisers continue to battle with Congress

House of Reps

On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.

The lawmakers will hear testimony from online giants like Google (GOOG – news – people ), Facebook and Yahoo!YHOOnews – people ), as well as privacy advocates.

The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT – news – people ) unit Aquantive.

More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html

Billboards to generate demographic data


Singapore’s Agency for Science, Technology, and Research (A*Star) has developed a gender recognition system that could change the way advertising works in the future.

The technology uses sophisticated algorithms to differentiate facial features of males and females. However, unlike Face Detection 3.0, which is employed in point-and-shoots such as the Fujifilm FinePix F200EXR, the gender recognition system can only detect faces that are facing the camera.

The system can also track statistics such as the duration the viewer spends in front of the display.

More: http://news.cnet.com/8301-17938_105-10266755-1.html

Contextual Ads Based Off Social Network Profile: Twitter and Facebook

Contextual Social Media Ad

In Jeremiah Owyan’s latest report “The Future of the Social Web” he pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks.

Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login.

When the era of social context matures, it will look beyond just profile info, but also behavioral data, friend data, location, and content analysis of explicit and implicit data.

More: http://www.web-strategist.com/blog/2009/06/18/contextual-ads-based-off-social-network-profile-twitter-and-facebook/

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