Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place.
The logic is that too many of the tools used today to analyse and execute those various marketing functions don’t “talk” with one another, which creates inefficiencies and clouds decision-making.
Microsoft’s goal is to create a single platform to do so.
Microsoft and Mediabrands are calling the software platform the Media Operations Management System — and they’re certainly not underselling what they envision the final product to be. The announcement touts it as “intended to reinvent the way media is planned, purchased, measured, reported and optimised.”
Filed under: Analytics, CRM, Data, Datarati, Marketing Automation | Tags: CRM, Datarati, Marketing Analytics, Marketing Automation, Marketing Optimisation, Software as a Service, Will Scully-Power
“A new era is dawning for what you might call the Datarati— and it’s all about harnessing supply and demand. What’s ubiquitous and cheap? Data. And what is scarce? The analytic ability to utilise that data.”
– Hal Varian – Chief Economist – Google (Wired Magazine, May 2009)
I’ve recently left M&C Saatchi/Mark to launch Datarati Pty Ltd.
We provide digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.
Datarati provides a host of Software as a Service (SaaS) solutions which change the way marketing and sales and their digital agencies collaborate at every stage of a revenue cycle, through the execution of data driven trigger-based acquisition and retention campaigns.
We help marketing and sales teams and their digital agencies with demand generation and lead and contact scoring, nurturing and management in the pursuit of revenue and customer loyalty.
Through this, we shorten revenue cycles, demonstrate marketing ROI and ignite revenue growth across our client’s organisations.
We provide 4 key support services:
– Multi-Channel Campaign Reporting & Analytics
– Multi-Channel Campaign Optimisation
– Marketing Automation & CRM strategy and implementation
– Data Management, Data Hosting, Data Mining, Data Modelling
Welcome to the new era. Welcome to the Datarati.
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Filed under: Analytics, Data, Predicitive Modelling, Segmentation | Tags: Billboard advertising, CommunicAsia 2009