For a Friday, this is by far this best content I’ve come across today.
Filed under: Analytics, Data, Predicitive Modelling, Segmentation | Tags: Billboard advertising, CommunicAsia 2009
Filed under: Data, Visualisation | Tags: Google Data Management, Google Fusion Tables
Database systems are notorious for being hard to use.
It is even more difficult to integrate data from multiple sources and collaborate on large data sets with people outside your organization.
Without an easy way to offer all the collaborators access to the same server, data sets get copied, emailed and ftp’d–resulting in multiple versions that get out of sync very quickly.
It draws on the expertise of folks within Google Research who have been studying collaboration, data integration, and user requirements from a variety of domains.
Fusion Tables is not a traditional database system focusing on complicated SQL queries and transaction processing.
Instead, the focus is on fusing data management and collaboration: merging multiple data sources, discussion of the data, querying, visualisation, and Web publishing.
They plan to iteratively add new features to the systems as they get feedback from users.
1.) You bought the tool a year ago, and you’re still not measuring your business objectives.
2.) You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).
3.) You create these beautiful dashboards, and no one knows what they mean.
4.) Your boss is always asking about the number of “hits” your company’s website is getting.
5.) You’re still scratching your head wondering what you should segment and how it will help.
6.) Even though your homepage has an 80 percent bounce rate, your boss doesn’t want a change because he/she likes the way it looks
7.) You’re running multiple online marketing campaigns, and you have no idea which performs better.
8.) The one time you ran an A/B test, a winner was chosen — but no improvements ensued.
9.) You still can’t figure out why total site visits don’t add up in all the reports.
10.) You still design with HiPPO (highest paid person’s opinion) standards in mind.
Combining marketing insight with data is an extremely powerful and successful strategy.
Filed under: Web Analytics | Tags: Google Local Business Center, Google Maps
The Google Maps team has just launched a new dashboard in its free Local Business Center (www.google.com/lbc) that will provide you with information on how users interact with your local listing on Google Maps and Google Search