Will Scully-Power

The Marketing Automation Revolution has begun
July 26, 2009, 4:23 am
Filed under: Marketing Automation | Tags: ,

Marketing Automation

A great post I wanted to share with you from our friends over at Raab Associates.

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. But this will soon change, bringing lower prices and better systems as a result.

Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.

Full Post: http://customerexperiencematrix.blogspot.com/2009/07/why-most-consumer-marketing-automation.html


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