The practice of online analytics is most often discussed in the context of marketing. Analytics pinpoints the highest performing marketing and advertising campaigns. Analytics assists in identifying and helping to nurture leads.
Analytics informs marketers of audience attributes and behavior, so that the best and most appropriate messages can be targeted to them.
Analytics must be used to optimise paid and organic search.
Several other business functions can benefit from having access to data provided by online measurement systems, such as: http://judah.webanalyticsdemystified.com/2009/07/analytics-isnt-just-for-marketers.html
Filed under: Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Segmentation | Tags: IBM, SPSS
IBM is buying analytics software and solutions provider SPSS in an all cash transaction at a price of $50/share – a 42 percent premium to Monday’s closing price of $35.09 on Nasdaq – resulting in a total cash consideration in the merger of approximately $1.2 billion.
The acquisition is subject to SPSS shareholder approval, regulatory clearances and other closing conditions, and is expected to close later in the second half of 2009.