Will Scully-Power

How data-driven insights can help other parts of the marketers role
July 29, 2009, 10:58 am
Filed under: Web Analytics | Tags:

Data Driven Marketer

The practice of online analytics is most often discussed in the context of marketing. Analytics pinpoints the highest performing marketing and advertising campaigns. Analytics assists in identifying and helping to nurture leads.

Analytics informs marketers of audience attributes and behavior, so that the best and most appropriate messages can be targeted to them.

Analytics must be used to optimise paid and organic search.

Several other business functions can benefit from having access to data provided by online measurement systems, such as: http://judah.webanalyticsdemystified.com/2009/07/analytics-isnt-just-for-marketers.html


IBM Buys SPSS For Approx. $1.2 Billion In Cash Deal
July 29, 2009, 10:37 am
Filed under: Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Segmentation | Tags: ,


IBM is buying analytics software and solutions provider SPSS in an all cash transaction at a price of $50/share – a 42 percent premium to Monday’s closing price of $35.09 on Nasdaq – resulting in a total cash consideration in the merger of approximately $1.2 billion.

The acquisition is subject to SPSS shareholder approval, regulatory clearances and other closing conditions, and is expected to close later in the second half of 2009.

More: http://www.washingtonpost.com/wp-dyn/content/article/2009/07/28/AR2009072800858.html

10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know
July 29, 2009, 3:52 am
Filed under: Social Media | Tags: ,

Facebook Ads

As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing.

While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people.

As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted”Facebook world – not just copied and pasted from your Google AdWords campaign.

As more advertisers and marketers shift more of their attention and budget to Facebook Ads, Facebook’s performance advertising system, it’s crucial to understand the power of Facebook’s targeting capabilities.

Here are details on the 11 ways to target Facebook Ads that every performance marketer should know: http://www.insidefacebook.com/2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/

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