Will Scully-Power

Top 50 Google Website Optimizer Tips on What to Test
August 31, 2009, 3:06 am
Filed under: Testing | Tags:


A great post on testing ideas using Google Website Optimiser.

How many of these variables have you tested in your campaigns?

Top Tips: http://www.blastam.com/blog/index.php/2009/03/top-50-google-website-optimizer-tips-on-what-to-test/


Trendly launches for Google Analytics
August 30, 2009, 8:50 pm
Filed under: Web Analytics


This is a very cool app brought to you by the guys at Dabble DB. It takes your raw Google Analytics data and pulls trends from it.

Something we’ve been waiting for from Google for ages. Nice work guys.

Check it out: http://trendly.com/about/

The Mathematics of Marriage
August 25, 2009, 12:54 am
Filed under: Numerati, Statistics | Tags: ,

math and sexSuppose you are told you must marry, and that you must choose your spouse out of 100 applicants.

You may interview each applicant once. After each interview you must decide whether to marry that person.

If you decline, you lose the opportunity forever. If you work your way through 99 applicants without choosing one, you must marry the 100th. You may think you have 1 in 100 chance of marrying your ideal partner, but the truth is that you can do a lot better than that.

More: http://trueslant.com/ryansager/2009/08/17/the-mathematics-of-marriage/

The physical weight of data
August 25, 2009, 12:34 am
Filed under: Data, Visualisation | Tags:


Virtual Gravity [virtualgravity.de] is an interactive data sculpture that makes a bridge between the digital and the analog world.

Individual keywords can be selected and transported from a computer screen to an analog scale.

The importance and popularity of these terms, determined by Google Insights for Search, are then represented as virtual weights, which can be physically compared on the scale.

More: http://infosthetics.com/archives/2009/08/virtual_gravity_the_physical_weight_of_data.html#extended

Beer consumption by country
August 25, 2009, 12:28 am
Filed under: Data, Visualisation | Tags:

Beer Consumption by CountryGo Aussies – coming in at #4! – Check it: http://snippets.com/how-much-does-beer-consumption-vary-by-country.htm

New Social Media Statistics Video
August 25, 2009, 12:20 am
Filed under: Social Media, Statistics | Tags: ,

socialmedia_statsWatch Video: http://www.youtube.com/watch?v=sIFYPQjYhv8

Mountain View’s Duarte Design lives in the presentation
August 25, 2009, 12:11 am
Filed under: Data, Visualisation | Tags:

A great story in the Silicon Valley business journal on a company I admire greatly. They have an amazing ability to visualise and communicate all sorts of data and are based here in the Valley.


THE BUSINESS: Duarte Design Inc. specialises in developing presentations for the stage, Web or electronic devices.

CUSTOMERS: Its customers are diverse, including technology, biotech, entertainment and the public sector. Clients include Adobe Systems Inc., Apple Inc., Google Inc., Cisco Systems Inc., the Food Network and Nestle Corp.

It also does work for individuals including Al Gore, and Michael Pollan, the writer and journalist featured in the movie “Food, Inc.”

More: http://www.duarte.com/

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