Will Scully-Power


Ads Follow Web Users, and Get More Personal
August 3, 2009, 4:58 am
Filed under: Behavioural Targeting, Datarati | Tags: ,

Datarati

For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license.

Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

The result is a sea change in the way consumers encounter the Web. Not only will people see customized advertising, they will see different versions of Web sites from other consumers and even receive different discount offers while shopping — all based on information from their offline history.

More: http://www.nytimes.com/2009/07/31/business/media/31privacy.html?_r=2&ref=technology

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