Will Scully-Power

Autobytel moves from Excel to Marketing Automation Database (MAD)
August 3, 2009, 4:40 am
Filed under: Marketing Automation | Tags: ,

AutobytelHere is an example of an advertiser using a marketing automation database in their digital marketing efforts.

Datarati provides a suite of marketing automation database solutions. Contact us for more info.

Autobytel had relied on Excel to store and review ad information, but became unwieldy and unusable as the number of ads and the amount of data grew. Workflow processes were manual and approval processes were based on paper copies, which required employees to walk around the office for the necessary signatures. Populating ad servers was manual and required redundant data entry.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110800


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