Will Scully-Power


Autobytel moves from Excel to Marketing Automation Database (MAD)
August 3, 2009, 4:40 am
Filed under: Marketing Automation | Tags: ,

AutobytelHere is an example of an advertiser using a marketing automation database in their digital marketing efforts.

Datarati provides a suite of marketing automation database solutions. Contact us for more info.

Autobytel had relied on Excel to store and review ad information, but became unwieldy and unusable as the number of ads and the amount of data grew. Workflow processes were manual and approval processes were based on paper copies, which required employees to walk around the office for the necessary signatures. Populating ad servers was manual and required redundant data entry.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110800

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: