Filed under: Predicitive Modelling | Tags: Behavioural Data, Netmining, Propensity Modelling
Advertising and marketing’s dependence on technology has prompted Innovation Interactive to spend the past six months integrating a suite of applications and behavioral targeting platform developed by Netmining into offerings from 360i and SearchIgnite.
Netmining measures and analyses browsing behavior, recent and frequent visits, past purchase history, search queries, demographics and a calculated score that the company refers to as “propensity to buy.
“This data is used to craft individual visitor profiles without personally identifiable information (PII), so marketers can reach consumers beyond target segments and tailor ads to each user’s unique interests and point in the purchase funnel.
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