Will Scully-Power


Targeting the ‘Propensity To Buy’
August 6, 2009, 12:34 pm
Filed under: Predicitive Modelling | Tags: , ,

Advertising and marketing’s dependence on technology has prompted Innovation Interactive to spend the past six months integrating a suite of applications and behavioral targeting platform developed by Netmining into offerings from 360i and SearchIgnite.

propensity

Netmining measures and analyses browsing behavior, recent and frequent visits, past purchase history, search queries, demographics and a calculated score that the company refers to as “propensity to buy.

“This data is used to craft individual visitor profiles without personally identifiable information (PII), so marketers can reach consumers beyond target segments and tailor ads to each user’s unique interests and point in the purchase funnel.

More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111090

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: