Will Scully-Power

Loyalty Marketing :: Using Explicit and Implicit data to drive customer loyalty

Loyalty Marketing DayView Presentation: http://www.slideshare.net/Datarati/loyalty-marketing-day-2009-using-explicit-implicit-data-to-drive-customer-loyalty


Google Acquisitions & Investments Map
September 30, 2009, 12:45 am
Filed under: Search | Tags: ,

Google Acquisitions

View Large: http://www.meettheboss.com/google-acquisitions-and-investments.html

Dreamforce 2009 :: Video Competition
September 28, 2009, 1:12 am
Filed under: CRM, Datarati, Social Media, Uncategorized | Tags: , , ,

Datarati Dreamforce

Here is our official Dreamforce 2009 video competition entry: http://cli.gs/Es952r

Customer Loyalty :: Optus Well Done!
September 24, 2009, 11:34 pm
Filed under: Social Media, Twitter | Tags: , ,

Optus Logo

Dear Optus,

I would like to formally thank and congratulate you on your social media  response to my bill enquiry.

Last night at 7:00pm you disconnected my mobile phone due to an overdue payment. I had been in San Francisco and therefore missed my payment date.  

I called your bill enquiry line at 7:30pm only to have a pre-recorded voice tell me, “I’m sorry, but our bill enquiry line is open Monday to Friday 8.30am – 6:00pm, please call back then.”

I then sent a direct ‘tweet’ to www.twitter.com/optus with my enquiry.

This morning by 8.30am I recieved a direct ‘tweet’ back from Scott, from Optus’s social media response team.

“Hi Will, I have restored your service, however you have an amount of $762.93 that is currently owed on your account. Thanks – Scott”

I then sent a reply  ‘tweet’ back with: “Thanks Scott. Appreciate your prompt response. Will write a blog post on this positive experience at https://willscullypower.wordpress.com

Within 10 mins I recieved a reply back from Scott on Optus’s Social Media Response Team: “WOW. Thanks Will, I will definitely keep an eye out for it. Appreciate the great feedback. I hope you have a wonderful weekend. – Scott”

This ladies and gentleman is a perfect example of how companies are using ‘Consumer Data” aka ‘Social Media Data’ to retain customers and keep them loyal to the brand.

I will be sure to include this experience as part of my address at Loyalty Marketing Day next week in Sydney (www.loyaltymarketingday.com.au).

Well done Optus!

Data-Driven Loyalty Marketing :: Conference 2009
September 24, 2009, 2:33 am
Filed under: Datarati, Events, Loyalty, Retention | Tags: ,

Loyalty Marketing

I will be speaking next week at the 2009 Loyalty Day Marketing Conference on data-driven loyalty.

Register Here: http://www.loyaltymarketingday.com.au/

Facebook does data deal with Nielsen
September 23, 2009, 6:24 am
Filed under: Data, Social Media, Web Analytics | Tags: , ,


Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network.

Under the partnership, Facebook will begin polling users about some of the display ads it runs on its site, such as banner promoting a movie release.

Facebook will provide that data, including responses from those who didn’t see an ad, to Nielsen, which will package it for advertisers.

More: http://online.wsj.com/article/SB125356656635628897.html?mod=dist_smartbrief

Datarati :: Changing the marketing and advertising world forever
September 23, 2009, 6:04 am
Filed under: Datarati | Tags: ,


Our company (Datarati) is about to change the world and want YOU to be a part of it!

Learn how!

More: http://cli.gs/TJWadn

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