Filed under: Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation | Tags: Lead Automation, Lead Generation, Lead Nurturing, Marketo
Would your leads get a good bill of health?
Marketers need to give their leads a regular check-up to ensure continued sales success.
Review this short list to see if your leads would pass a quick health review or if they would be sent to critical care.
What is the source of most of your leads? Does it match where you are having the most sales success?
Look at the last quarter or six months of new leads by source and compare these to the lead source of the deals you are winning. Do these match up?
Do you own healthcheck here: http://blog.marketo.com/blog/2009/09/give-your-leads-a-regular-check-up.html
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