Will Scully-Power

Segmentation: The party game
September 10, 2009, 10:32 pm
Filed under: Segmentation


A great post from the guys over at Omniture. An interesting way to look at Segmentation from Ben Gaines.

“Every December, at the Omniture holiday party, spouses, partners, and dates of employees get a crash course in the value of some of our products, courtesy of a “segmentation game.” Everybody stands up, and the emcee (CTO Brett Error) reads from a list of criteria and instructions, such as, “If you have a five-dollar bill on your person, please sit down,” or “If you have ever been told that you look like a celebrity, remain standing; everybody else, sit.” (When you’re asked to sit down, you’re out.) The idea is that eventually, through this sometimes bizarre and always humorous segmentation, the group of a couple thousand is whittled down to one winner.”

More: http://blogs.omniture.com/2009/09/09/segmentation-the-party-game/



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