A fantastic story over at CRM.com from Chris Cabrera, founder, president, and chief executive officer of Xactly.
“Every sales transaction is like a Roman candle: It shoots off all sorts of sparks in the form of newly created data that can be analyzed and used to ignite further sales and ongoing sales performance. This wealth of post-sales data is different from the pre-sales data housed in CRM systems, but it is just as valuable — that is, if it can be captured and use systematically.”
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