You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.
The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.
For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.
Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.
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