Will Scully-Power


Netflix Data Prize
September 22, 2009, 10:51 am
Filed under: Behavioural Targeting, Data, Datarati | Tags: , ,

netflix

Three years ago, Netflix released data for this prolific rater and millions of other customers, scrubbed of any names, and offered $1 million to the first person or group to improve the accuracy of their movie recommendations by 10%.

Specifically, the winning team had to come closer than Netflix in calculating how many stars each user would give to a particular flick.

More than 50,000 people registered for the prize and downloaded the Netflix data.

And on Sept. 21, Netflix (NFLX) CEO Reed Hastings handed a $1 million check to the winners, BellKor’s Pragmatic Chaos, a seven-member international coalition.

Full Story: http://www.businessweek.com/technology/content/sep2009/tc20090921_645345.htm?chan=technology_technology+index+page_top+stories

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