Will Scully-Power

Facebook does data deal with Nielsen
September 23, 2009, 6:24 am
Filed under: Data, Social Media, Web Analytics | Tags: , ,


Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network.

Under the partnership, Facebook will begin polling users about some of the display ads it runs on its site, such as banner promoting a movie release.

Facebook will provide that data, including responses from those who didn’t see an ad, to Nielsen, which will package it for advertisers.

More: http://online.wsj.com/article/SB125356656635628897.html?mod=dist_smartbrief


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