Will Scully-Power

Marketing Automation Database :: Marketo secures significant funding
September 23, 2009, 5:30 am
Filed under: Datarati, Marketing Automation | Tags: ,

mayfield_fund_logomarketoMarketo, the revenue-focused marketing automation company, today announced the close of a Series C financing.

The significant investment made by venture capital firm Mayfield Fund validates the company’s recent customer success and revenue growth. Mayfield is a top Silicon Valley venture capital firm with over $2.8 billion under management.

The company has invested in more than 500 companies including innovators like Atari, Genentech, 3Com and Slide. In conjunction with the financing, Mayfield managing director Robin Vasan has joined the Marketo board of directors.

“Most companies use Google Analytics to understand who’s coming to their web site and Salesforce.com to manage customers, but there is large opportunity to provide the critical bridge between the two: marketing automation,” said Vasan, whose other investments include Alfresco, Webroot and WebMethods. “After reviewing the competitive field, we believe Marketo is in the best position to change the market dynamics. The team has amazing domain expertise and they’ve built an unbelievably slick, powerful and easy-to-use solution.”

Full Story: http://www.marketwire.com/press-release/Marketo-1048052.html


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