Will Scully-Power


Marketing Automation Vendors :: Forrester Research Report
Lead management automation (LMA) requires a degree of process maturity many business-to-business
(B2B) firms don’t possess, resulting in underachievement by vendors and users alike. Yet, the benefits
of adopting LMA are clear: B2B marketers that successfully carry out lead management practices enjoy
more predictable conversions, faster sales cycles, and real alignment between marketing activity and
sales results. While leading vendors like Eloqua, Marketo, and Silverpop drive results through improved
marketing and sales productivity, no technology supplier is yet in a breakaway position. As the market
strives to reach maturity, B2B marketers should pick partners that can help mature their processes, as
well as come up with innovation and easy-to-use features.

Forrester Research

Lead management automation (LMA) requires a degree of process maturity many business-to-business (B2B) firms don’t possess, resulting in underachievement by vendors and users alike.

Yet, the benefits of adopting LMA are clear: marketers that successfully carry out lead management practices enjoy more predictable conversions, faster sales cycles, and real alignment between marketing activity and sales results. While leading vendors like Marketo drive results through improved marketing and sales productivity, no technology supplier is yet in a breakaway position.

As the market strives to reach maturity, marketers should pick partners that can help mature their processes, as well as come up with innovation and easy-to-use features.

Download Now: http://cli.gs/RD4ZSL

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: