Will Scully-Power

Google Image Swirl: Visually Clustering Similar Images Together
November 30, 2009, 4:44 am
Filed under: Datarati, Visualisation | Tags:

Google Image Swirl is an experimental feature in Google Labs which is based on new computer vision research to cluster similar images into representative groups in a visual, exploratory interface.

For example, for an “apple” query, images of the fruit appears next to many products or logos of Macintosh.

Users can then click on any thumbnail and a cluster of images will “swirl” into view. Other examples include keywords like car or Eiffel tower.


Free Google Analytics App for your iPhone
November 30, 2009, 4:26 am
Filed under: Datarati, Web Analytics | Tags: ,

I just downloaded this onto my iPhone.

The only problem is this is not real-time data from Google, so I don’t know how much value there is in the app. We need real-time analytics to take action on the insights! 🙂

Online optimisation firm Mark Red has released Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go.

Information about goal completions, ecommerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way.

It’s possible to compare daily, weekly, and monthly figures.

More: http://www.webanalyticsworld.net/2009/11/free-google-analytics-iphone-app.html

Phone Call Analytics – Video Demo

A great video demo from our friends over at Jet Interactive on call analytics.

Met with these guys the other day and they’re working on some cool integrations that would allow some pretty funky things for our customers.

Watch demo: http://www.jetinteractive.com.au/video-demonstration.html

Eye-tracking at a fraction of the cost

Until now, Eye-tracking studies were the preferred choice in web usability testing.

They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on.

However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.

Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing Clicktale to create high-precision heatmaps based on just the users’ mouse movements.

In addition, their heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.

Check it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/

Using statistics to tell a story
November 30, 2009, 2:24 am
Filed under: Datarati, Visualisation | Tags: ,

Hans Rosling is the Zen Master of presenting statistics. Hans proves what we all know, even if our teachers from yesteryear did not:  Statistics are not boring. Statistics tell a story. Hans gave this talk at TEDIndia a couple of weeks ago.

Watch Now: http://www.ted.com/talks/hans_rosling_asia_s_rise_how_and_when.html


Top tips for using Google Analytics
November 30, 2009, 2:08 am
Filed under: Datarati, Web Analytics | Tags:

In the the continuation of this Rapid Fire Q&A series Avinash Kaushik & Nick Mihailovski answer about Analytics and other Google tools.

Topics covered include:

– How to group referrals from common sources
– How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
– Strategies to track websites that support different languages
– The value of using Google Analytics on You Tube partner channels
– Troubleshooting discrepancies in Google Analytics Data
– Best practices for implementing E-commerce tracking for E-commerce sites
– Simplifying customizing the date range in GA
– How to track segments of users who interact with internal referrals/cross sell campaigns
– Tracking Social Media campaigns

Typical testing conversation
November 30, 2009, 2:02 am
Filed under: A/B Testing, Actionable Insights, Testing | Tags: ,


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