Will Scully-Power

The first web analytics insights wizard for taking action

InsightsIf you’re a web analyst, one of the toughest parts is knowing what questions to ask.

Multi-Channel Metrics just released a wizard that will allow you to ask the right questions as an analyst if you are suffering from a drop in conversions.

What is covered in this wizard today?

It only addresses the situation where there has been a drop in the number of conversions on the site.

You, as the web analyst, have been tasked with identifying the cause of the drop in order to remedy the situation.

The multi-step wizard will guide you through investigating whether the problem is in various details of your acquisition tactics (PPC, direct traffic, etc.).

If the problem isn’t acquisition related the wizard will also guide you to investigate your conversion process and check on external effects such as competitors or seasonality.

More: http://www.multichannelmetrics.com/here-it-is-the-first-web-analytics-expert-system-for-troubleshooting-a-drop-in-web-site-conversions/


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: