Filed under: Actionable Insights, Web Analytics | Tags: Actionable Insights, Conversions, Multi-Channel Analytics
If you’re a web analyst, one of the toughest parts is knowing what questions to ask.
Multi-Channel Metrics just released a wizard that will allow you to ask the right questions as an analyst if you are suffering from a drop in conversions.
What is covered in this wizard today?
It only addresses the situation where there has been a drop in the number of conversions on the site.
You, as the web analyst, have been tasked with identifying the cause of the drop in order to remedy the situation.
The multi-step wizard will guide you through investigating whether the problem is in various details of your acquisition tactics (PPC, direct traffic, etc.).
If the problem isn’t acquisition related the wizard will also guide you to investigate your conversion process and check on external effects such as competitors or seasonality.
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