Filed under: Actionable Insights, Data, Datarati, Research | Tags: Forrester Research, Online Measurement
Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management?
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