Will Scully-Power

Applied campaign attribution is truly, at last, possible
November 17, 2009, 1:10 am
Filed under: Datarati, Technology, Web Analytics | Tags: ,

A post from Paul Cook, the CEO of Tagman. A good explanation of attribution vs. applied attribution.

After much discussion about ‘marketing attribution’, the process of awarding different marketing events different levels of commission depending on their role in the conversion, it seemed appropriate to explain how exactly this works in practice and to demonstrate that the technology is available to make it happen.

How do you attribute your online spend? Are you this sophisticated?

More here: http://econsultancy.com/blog/4881-marketing-attribution-in-practice-how-it-works-and-how-to-do-it


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