Filed under: A/B Testing, Actionable Insights, Analytics, Datarati, Multivariate Testing, Technology, Testing, Web Analytics | Tags: Eyetracking, Landing page optimisation, Sitetuners
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately, eye tracking requires expensive and specialised hardware and software to be used, and live test subjects to observe and measure.
Not any more. Welcome AttentionWizard.com – using behavioural (click + scroll) data which can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.
Very cool. Now being able to score that data and trigger off automated communications i.e. email, dm, sms etc as a result would be very very nice.
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