Will Scully-Power

How data was used to Win Obama’s election
November 17, 2009, 12:07 am
Filed under: Datarati | Tags: , ,

In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.

He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.

He also describes the lessons that they learned throughout the campaign.

With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.


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