Will Scully-Power


How data was used to Win Obama’s election
November 17, 2009, 12:07 am
Filed under: Datarati | Tags: , ,

In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.

He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.

He also describes the lessons that they learned throughout the campaign.

With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: