Will Scully-Power


Macro vs Micro Conversions
November 17, 2009, 12:28 am
Filed under: Datarati, Web Analytics | Tags: , ,

Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.

In this episode they discuss:

– Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
– Ways to report total number of keywords over time
– Benefits to tracking transactions as conversion goals
– Tracking unique visitors to specific web pages
– Path analysis for keyword reports — why it’s bad and what to do instead
– How Google Analytics can be used on affiliate sites
– How site owners can exclude themselves from being tracked by Google Analytics
– How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)

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