Will Scully-Power

Digital behavioural data – A key prediction for 2010

Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009.

So, it will continue to be in the next.

As companies like BlueKai and eXelateactively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.

More: http://www.clickz.com/3635686


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