Filed under: #mktgcloud, Actionable Insights, Cloud Computing, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Web Analytics | Tags: Brad Howarth, Datarati, Inspire Foundation, Marketing Cloud, Marketo, Reachout.com, Viocorp
This morning we launched the ‘Marketing Cloud’ – (#mktgcloud) (#datarati) Database Marketing in the New Frontier at Sydney’s Hilton Hotel.
When we started the company 6 months ago, we wanted to find an organisation that we could support and one that we could give back to. We wanted to find an organisation that we had history with and one that was in line with our own company values.
Above all, we wanted to ‘Inspire’ our fellow digital and data-driven marketers!
Inspire them to challenge the status quo of the past and educate them on the new frontier of database marketing, the ‘Smarter’ way of using digital behavioural data to acquire new customers and retain existing customers.
The event this morning was sponsored by the world’s fastest growing marketing automation database provider (Marketo).
For those who were unable to attend this morning, the event video was captured by our friends at Viocorp and will be made available shortly.
Stay tuned this week for more!
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