Will Scully-Power

Eye-tracking at a fraction of the cost

Until now, Eye-tracking studies were the preferred choice in web usability testing.

They allow website owners to know exactly how people use their sites, where they look, what grabs their attention and what they focus on.

However the price of this technology is extremely prohibitive, costing tens of thousands of dollars for a single study. It has therefore only been accessible to the biggest web companies, and has been used by Google, Yahoo! and eBay.

Independent research shows that there is an 84% to 88% correlation between mouse and eye movements*, allowing Clicktale to create high-precision heatmaps based on just the users’ mouse movements.

In addition, their heatmaps don’t require the subjects to wear a special headset or use special equipment. Indeed, most visitors aren’t even aware they’re being recorded, allowing for a completely transparent and anonymous usability testing process.

Check it: http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/


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