Will Scully-Power

Top 15 Trends of 2009 on Facebook
December 22, 2009, 11:59 pm
Filed under: Data, Datarati, Social Media, Statistics | Tags: ,

Facebook has undergone amazing growth in the last year. At the beginning of 2009, they were already seeing almost a hundred million words a day posted in status updates — well over a thousand per second during peak times. That number is up by a factor of four in the past year, peaking at many thousand per second.

With so many people posting so many words facebook have a wealth of data about what has happened on Facebook and in the world at large in the last year. Whether it is snow in Austin or the death of Michael Jackson, as soon as it happens Facebook users post about it. Compiling all of this data and comparing it to the same data from 2008, they came up with the top 15 trends of 2009 on Facebook.

More: http://www.facebook.com/note.php?note_id=211874218858&id=8394258414


Datarati.TV presents Database Marketing – The New Frontier Promo Video
December 22, 2009, 12:40 pm
Filed under: Datarati.TV | Tags: ,

Watch NOW! http://animoto.com/play/rFeINkbQ1bqvw5s0soWezw

Google’s Browser Size
December 21, 2009, 4:13 am
Filed under: Analytics, Statistics, Technology, Visualisation, Web Analytics | Tags:

One issue web designers face is ensuring that they keep their important content “above the fold”

You don’t want users to have to scroll down to see the hottest story or a call to action.

Browser Size helps with this, by visualising just what percentage of the Internet-browsing population can see a certain part of your page.

This is related not only to screen resolution, but also how large people keep their browser windows.

More: http://googlecode.blogspot.com/2009/12/introducing-google-browser-size.html

How demand side platforms are reshaping digital media buying

What does a demand-side platform do, exactly? They typically offer the following common features:

  • A single system that connects to multiple ad exchanges and other media suppliers, accessed by a single user interface.
  • Campaign management tools to manually target or automatically optimize campaigns.
  • Automated bid management capabilities, often including real-time bidding.
  • Advanced analysis and “decisioning” about the value and desirability of ad impression opportunities.
  • Ability to capture and manage brand data and third-party data to improve targeting.
  • Control of budgets and campaign rates — across all media sources.
  • Fully integrated reporting of campaign performance across multiple media suppliers.

How do demand-side platforms compare to some of the more common systems and media sources currently used in media planning? In the current display buying model, networks and exchanges selling ad impressions typically define audience categories, set pricing models, and require media buyers to access a different system for each provider in their media plan, across all of their campaigns.

More: http://www.clickz.com/3635877

How do slot machines and other electronic gambling machines actually work?
December 20, 2009, 5:35 am
Filed under: Algorithms, Statistics | Tags: , ,


Nebul.us tracks your online behaviour
December 8, 2009, 10:36 am
Filed under: Behavioural Targeting, Data, Datarati, Visualisation | Tags:

Nebul.us is an online application, currently in private beta, that aggregates and visualises your online activity.

Enter your information for Twitter, Facebook, Flickr, etc and install a plugin in Firefox to record your browsing behavior.

Get something that looks like the above, sort of a donut-polar area chart hybrid. Nebul.us calls it a cloud.

More: http://flowingdata.com/2009/12/08/nebul-us-shows-you-your-activity-on-the-web/

Datarati’s top 10 blog posts of 2009
December 8, 2009, 10:08 am
Filed under: Datarati, Social Media | Tags:

I thought I’d go back and take a look at the top 10 blog posts from 2009 based on visitor traffic on the Datarati blog.

So here goes:

Title Views
Overlay offline data into Google Analyti 3,046 More stats
Qantas – Time To Choose :: Qantas Freque 1,171 More stats
Measuring social media using Google Anal 1,060 More stats
Online advertisers continue to battle wi 904 More stats
Ads that now watch you back 869 More stats
Marketing Automation vs. CRM :: What is 805 More stats
You can now view Excel files on the iPho 642 More stats
Facebook adds Sentiment to Lexicon 606 More stats
You can’t touch MC Hammer & Analytic 595 More stats
People don’t always say what they mean o 547 More stats

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