Will Scully-Power

Google Analytics Introduces Annotations
December 8, 2009, 9:34 am
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: ,

We’ve got to give it to the team over at Google Analytics. Today they announced  “Annotations”, getting one step closer for analysts to provide actionable data-driven insights.

Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph.

Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company – which tends to be the most expensive and easily lost resource of all.

A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.


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