Will Scully-Power


Analytics in a box?
January 4, 2010, 9:49 pm
Filed under: Analytics, Datarati, Marketing Cloud, Technology, Web Analytics | Tags:

Analytics In A Box provides a comprehensive view into customer Web site interaction, and insights into online conversion outcomes.

Analytics capabilities are substantially enhanced through access to a richer data model and customisable reporting solutions.

A complete set of dashboards for executive consumption, as well as access to granular data allows deeper insights into marketing optimisation, site performance, content optimisation, conversion behavior and navigational analysis.

BENEFIT: No need for page tagging. The box sits behind your company’s firewall, capturing data using packet sniffing technology.

More: http://analytics.blogspot.com/2009/12/coradianturchin-analytics-in-box_18.html

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