Will Scully-Power

Welcome to 2010! Holiday book review: ‘Click’ by Bill Tancer

A warm welcome back to all my loyal blog readers and twitter followers.

Over the Xmas and New Year break, I had the chance to catch up on some good old fashioned reading, sitting beach side in northern New South Wales Australia.

A book that was given to me by a good friend of mine over at Footfall/Experian, (thanks Chinny) had been sitting on my bed side table for the last 6 months.  It was called Click, written by Bill Tancer the GM, Research over at Hitwise.

A great and easy read that delves into the data insights of consumers globally, using Hitwise’s search and panel data.

Bottom Line:  Actions speak louder than words. What consumers might tell us in a survey for example is completely different to how they actual behave online.

Worth a read.




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