Will Scully-Power


What you do online just got more public with Blippy
January 12, 2010, 11:21 pm
Filed under: Behavioural Targeting, Data | Tags: , ,

Blippy is a service that lets users publish everything they buy with their credit cards.

Who’d want to do that? Well, apparently a lot do.

Blippy has let in 2,500 people so far. Those 2,500 people are publishing $200,000 worth of purchases a day to their friends.

It’s less than a month old and they’ve tracked $3.8 million in transactions already, with an average transaction size of $46.

And more than 10,000 people are on the waiting list to get an account and gladly share their consumption behavior with the world.

How many Australians would be willing to give up this amount of personal data?

Check it: http://blippy.com/

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