Will Scully-Power

iPrivacy badge hits behavioural targeting
January 28, 2010, 12:17 pm
Filed under: Behavioural Targeting, Datarati, Privacy | Tags: ,

Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening.

Jules Polonetsky, the co-chairman and director of the Future of Privacy Forum, an advocacy group that helped create the symbol, compared it to the triangle made up of three arrows that tells consumers that something is recyclable.

The idea was “to come up with a recycling symbol — people will look at it, and once they know what it is, they’ll get it, and always get it,” Mr. Polonetsky said.

Most major companies running online ads are expected to begin adding the icon to their ads by midsummer, along with phrases like “Why did I get this ad?”

I wonder if Apple with have a problem with this name??

More: http://www.nytimes.com/2010/01/27/business/media/27adco.html?adxnnl=1&ref=technology&adxnnlx=1264680535-TzGUFlnOWjaoLvjBigEJnQ


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