Will Scully-Power

EPIC 2014 – What will be next? Googlezon?
February 25, 2010, 10:32 pm
Filed under: #mktgcloud, Datarati | Tags: , ,

This is still one of my favourite video’s on the internet.

Watch NOW! http://idorosen.com/mirrors/robinsloan.com/epic/ols-master.html


Data Analysts at the NYPD
February 25, 2010, 5:41 am
Filed under: Actionable Insights, Analytics, Data, Datarati | Tags:

Inside the New York Police Department’s Real Time Crime Center, analysts search databases for information gleaned from arrests, accident reports and victim complaints.

Videos detail birthmarks, scars, missing teeth and gold ones. The so-called blotchy database focuses on skin conditions.

Full Story: http://www.nytimes.com/2010/02/18/nyregion/18tattoo.html?scp=2…amp;sq=tattoo…amp;st=cse

Trendrr Launches Web Charting Dashboard
February 25, 2010, 2:11 am
Filed under: Uncategorized | Tags: ,

As the presence of television content on the web increases, the entertainment industry needs applications to measure the content’s performance. Wiredset’s Trendrr,comprehensive digital data tracking platform, is launching a new realtime dashboard catered to TV networks.

The new tracking platform, which is available to any Trendrr Pro users, allows film studios, networks and record labels to track and aggregate data surrounding their properties and gain instant insights on location, gender, volume, sentiment, and influence as the conversation takes place.

The application gathers data from over 50 of the web’s social destinations, including Twitter, Facebook, MySpace, YouTube, Last.fm, Amazon, Craigslist, and eBay, and delivers users a realtime view of data within a dashboard.

More: http://techcrunch.com/2010/02/23/trendrr-launches-web-charting-dashboard-for-entertainment-industry

The marketers definitive guide to social media
February 23, 2010, 9:12 pm
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud, Social Media | Tags:

This new guide offers valuable insight from innovative thought leaders and provides best practices for utilising social media marketing applications effectively.

Use the worksheets and checklists to best incorporate your social media plan and policy at your company.

Also learn to measure achievements and ROI of your B2B social media marketing strategies.

Use this guide as a reference and a workbook – feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!

Download Now: http://cli.gs/LQNbNt

Doubleclick launches new interface, branding and API’s
February 22, 2010, 11:20 pm
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: ,

If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding.

The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business.

With the rebranding, DoubleClick is rolling out a new dashboard to manage the ads served on a publisher’s Website, improved ad-serving algorithms, and anew set of APIs.

Google details some of the new changes on its main blog:

  • A new interface that has been completely redesigned to save time and reduce errors.
  • Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
  • Sophisticated algorithms that automatically improve ad performance and delivery.
  • A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
  • Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.

More: There is more detailed info on the DoubleClick blog.

Beencounter tracks the sites that your visitors have been to…
February 22, 2010, 11:56 am
Filed under: Behavioural Targeting, Datarati | Tags: ,

beencounter is a Behavioral Targeting and Behavioral Tracking service.

All major ad networks track Internet users across sites they visit.

This is done in order to show relevant ads based on the person’s interests rather based on the current site visited.

Until now this behavioral targeting and behavioral tracking was not available to site owners.

Now, beencounter lets you know which sites your visitors have been to.

More: http://www.beencounter.com/

Data Insight informs Campbell Soup re-design
February 17, 2010, 11:07 pm
Filed under: A/B Testing, Actionable Insights, Datarati | Tags:

This is awesome.

Campbell Soup is redesigning its iconic soup-can labels, in part based on insights gleaned from studying the biometric reaction of test subjects to labels and bowls of soup.

Full Story: http://online.wsj.com/article/SB10001424052748704804204575069562743700340.html?mod=dist_smartbrief

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