Will Scully-Power


Statistical Relevance in A/B Testing
February 16, 2010, 3:27 am
Filed under: #mktgcloud, A/B Testing, Datarati, Multivariate Testing, Testing | Tags: ,

When you are running an A/B test, be sure not to select your winner to soon.

Here is a great post from Anil Batra’s blog that shows why you need to use statistical relevancy when testing your emails and landing pages.

One Month later

Few more days later

Finally

Full Story: http://webanalysis.blogspot.com/2010/02/significance-of-statistically.html

Statistical Relevance Calculator: http://www.marketo.com/b2b-marketing-resources/landing-page-test-calculator.php

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