Filed under: #mktgcloud, A/B Testing, Datarati, Multivariate Testing, Testing | Tags: A/B Testing, Anil Batra
When you are running an A/B test, be sure not to select your winner to soon.
Here is a great post from Anil Batra’s blog that shows why you need to use statistical relevancy when testing your emails and landing pages.
One Month later
Few more days later
Statistical Relevance Calculator: http://www.marketo.com/b2b-marketing-resources/landing-page-test-calculator.php
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