Will Scully-Power

Data Insight informs Campbell Soup re-design
February 17, 2010, 11:07 pm
Filed under: A/B Testing, Actionable Insights, Datarati | Tags:

This is awesome.

Campbell Soup is redesigning its iconic soup-can labels, in part based on insights gleaned from studying the biometric reaction of test subjects to labels and bowls of soup.

Full Story: http://online.wsj.com/article/SB10001424052748704804204575069562743700340.html?mod=dist_smartbrief


4 Stages: Understanding and Making Use of Analytics

What are the four stages of understanding and making use of analytics?

1.) The first stage is how to visualise tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site.
2.) The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity.
3.) The third stage discusses how to integrate use of the long-tail when compiling analytics to help companies achieve greater monetary rewards.
4.) The last stage is how you think about attribution.

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