Will Scully-Power

Online retailers still FAIL to use consumer behavioural DATA

Whilst retailers continue to focusing on improving user experience in an effort to increase sales, many are still uncertain if they are using customer data to realise these efforts according to SLI Systems’ recent global E-commerce Customer Experience Survey.

The survey found that e-commerce businesses tend to take a siloed approach with applications such as site search, web analytics and email marketing working independently of each other.

Of the 569 online retailers surveyed, only half have integrated various marketing and sales applications, with 68% unsure if they are effectively using the data mined from their various applications.

Full Story: http://www.digital-media.net.au/article/Online-retailers-still-failing-to-utilise-consumer-data/512645.aspx?


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