Will Scully-Power

DataXu closes $11 Million More For Online Ad Bidding Platform

Boston-based DataXu, provider of a real-time online ad bidding and optimisation system, has secured $11 million in Series B funding to add to the $7.8 million in financing it raised in an earlier round (April 2009).

The DataXu platform creates campaign-specific data models and algorithms that value, purchase and optimise ad placements across all major ad exchanges (including Google, Yahoo and Microsoft’s) and other ad inventory sources – all while taking into consideration media context, consumer profiles and choice of creative.

More: http://techcrunch.com/2010/03/08/dataxu


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