Will Scully-Power


Email Leading Channel for Use of Web Data
March 23, 2010, 10:50 am
Filed under: Datarati, Email Marketing, Research, Web Analytics | Tags:

Email is the most popular marketing channel for the application of web data.

Seventy-four percent of marketers currently use web data to complement their email marketing offer decisions, and another 18% are planning to use it in the next 12 months and 5% are planning to use in longer than the next 12 months.

Only 1% of respondents have no plans to integrate web data with their email marketing channel and 2% are not sure.

More: http://www.marketingcharts.com/direct/marketers-use-web-data-in-offer-decisions-12282

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