Will Scully-Power

What are tracking tags and how do they work?
March 28, 2010, 9:40 am
Filed under: Datarati, Technology | Tags: ,

A great post from the guys at Tagman… Def worth a read for those who need a better understanding of how online tracking tags work.

Pretty much every digital initiative a marketer undertakes involves some form of tracking to facilitate or optimise.

All ‘drive-to-web’ marketing clearly has the requirement of having campaign conversion tags or pixels sitting on the confirmation pages to track the success of the campaign, while multivariate testing and retargeting initiatives need to anonymously identify the user so they know what copy/content or creative to show.

More: http://blog.tagman.com/?p=233

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