Will Scully-Power


Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

– The marketing & sales divide

– The leaky funnel

– What is marketing automation?

– How does a marketing automation database (MAD) work?

– What does a marketing automation database do?

– Lead Generation, Scoring, Nurturing

– Website Tracking

– Email Marketing

– Landing Page Optimisation

– Marketing Asset Management

– Progressive Profiling

– CRM Database Integration

– Incoming lead processing

– Stay in Touch campaigns

– Mapping content to buyer stages and roles

– Accelerator campaigns

– Lead lifecycle campaigns

– ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au

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