Will Scully-Power


The evolution of customer data

The diagram above was created by Jill Dyche at SmartData Collective and  starts from the inside out.

It paints the picture for executives that customer data is evolution and not revolution and that—as with most successful business accomplishments—it involves a deliberate approach.

A customer who doesn’t exist can’t buy a product.

You can’t mail the customer an offer if you don’t know where he lives.

A customer can’t abandon a shopping cart if she isn’t in the store.

More: http://smartdatacollective.com/Home/25736

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