Will Scully-Power

Twitter can predict how well a movie is going to do
April 12, 2010, 7:07 am
Filed under: Datarati, Research, Statistics

Twitter feeds can predict with as much as 97.3%  accuracy how a movie will perform on its first weekend of release.

That far surpasses the normal “tracking” survey reports that studios have long relied on to forecast movie ticket sales, or the popular online site Hollywood Stock Exchange that lets users bet on box office predictions with pretend money.

More: http://www.smh.com.au/technology/technology-news/twitter-chatter-could-mean-boxoffice-success-for-studios-20100412-s1ag.html


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