Will Scully-Power

Top 10 ‘Must Read’ Books of the Datarati
April 13, 2010, 1:19 am
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Data, Datarati, Research, Websites | Tags: ,

Here is a list of the top 10 books that are a ‘MUST READ‘ to members of the Datarati.

If you’re in the Data, Analytics and Optimisation space, we highly recommend you add the following books to your reading lists:

In No particular order:

1.) Competing on Analytics: The New Science of Winning

2.) slide:ology: The Art and Science of Creating Great Presentations

3.) Scoring Points: How Tesco Continues to Win Customer Loyalty

4.) Click: What Millions of People Are Doing Online and Why it Matters

5.) Predictably Irrational: The Hidden Forces That Shape Our Decisions (Revised & Expanded Edition)

6.) Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart

7.) Actionable Web Analytics: Using Data to Make Smart Business Decisions

8.) The Numerati

9.) Data Flow: Visualising Information in Graphic Design

10.) Always Be Testing: The Complete Guide to Google Website Optimizer



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