Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, Datarati, Email Marketing, Marketing Cloud | Tags: eCommerce, Email Marketing, Re-marketing
According to a study by Experian CheetahMail, abandoned cart mails produce 20 times the transaction rates and revenue of standard email campaigns.
Others also report success with the tactic. For example…
- Diapers.com said that abandonment emails generated over 10% of total email marketing revenue, but accounted for less than 3% of their outgoing email volume.
- S&S Worldwide revealed “…a 25% conversion rate on personalized transactional messages focused on items left in carts.”
- And SeeWhy’s Charles Nicholls is quoted as saying that Disney produces “…$2 for every remarketing email they send.”
This post highlights the main issues surrounding this special kind of remarketing email. It also links to reports and articles that will help you find further insight and examples of such campaigns.
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