Will Scully-Power

Social Marketing Analytics
April 25, 2010, 6:50 am
Filed under: #mktgcloud, Analytics, Datarati, Social Media

Industry Challenge:  ”I can’t measure social media ROI”

Marketers around the globe are ranging from toe dipping to jumping all the way into the social marketing space –yet most lack a measurement yardstick.

While experiments can fly under the radar for a short term, without having a measurement strategy, you run the risk of not improving what you’re doing, justifying investments, and the appearance of being aloof to upper management.

A great outline from Altimeter Group & Web Analytics Demystified: http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/


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