Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, CRM, Data, Datarati, Marketing Cloud | Tags: Data, Digital
“There is no digital without data.” That was the mantra at WPP’s investor event last week, where the holding company said its media agencies spent 20 percent of their budgets in North America last year on digital.
The data-driven firm talked digital at an investor-focused event in London last week, during which senior WPP executives placed a firm emphasis on the company’s data and technology strategies, with emerging practices such as real-time bidding and sophisticated behavioral ad targeting forming a central theme of the day’s presentations.
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