Will Scully-Power


Tracking the value of each site visitor
May 5, 2010, 1:18 am
Filed under: #mktgcloud, Datarati, Web Analytics | Tags:

Social media monitoring firm Sysomos is launching a new service for marketers to measure the dollar value of each person who visits their company’s website.

It is called Sysomos Audience (currently in private beta). Sysomos Audience is an analytics tool which at first looks similar to Google Analytics, but with one big difference: it goes beyond measuring visitors directly from referring sites and tries to determine where else a visitor has been on the Web, including competitor’s sites, blogs, and social media sites like Facebook, Twitter, and YouTube.

It then estimates the ROI of each visitor by putting a dollar value on each one based on the other sites that person has been to recently.

More: http://techcrunch.com/2010/05/04/sysomos-audience/

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