Will Scully-Power

Behavioural data company raises $6million in Series A funding
May 11, 2010, 12:57 am
Filed under: Behavioural Targeting, Datarati, Technology | Tags: ,

Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.”

The 14-employee company just raised $6 million in a series A financing, led by Shasta Ventures. Seed round investors First Round Capital and Genacast Ventures also participated, bringing the total capital raised by the startup so far to $7.5 million.

More: http://techcrunch.com/2010/05/10/demdex-6-million


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