Will Scully-Power

Data rock stars
May 15, 2010, 5:14 am
Filed under: Actionable Insights, Data, Datarati | Tags:

Data management is becoming increasingly important as companies collect more customer data than ever and integrate it with other data across the organisation.

They want to act on customer insight and business intelligence to build relationships, improve operations, and drive growth. This requires a special person to own or manage it, with skills that go above and beyond the typical data manager. What does this “data rock star” look like?

“A data rock star is someone who can communicate the linkage between a company’s information and its business value,” says Jill Dyche, a partner with Baseline Consulting and coauthor of Customer Data Integration: Reaching a Single Version of the Truth. “It’s someone who has multiple answers to the following question: ‘Why should the business invest in managing data?'”

More: http://www.1to1media.com/View.aspx?DocId=32331


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