While the charts are entertaining, the lack of a Y-axis detailing the actual volume of status messages featuring a keyword limits interpretation of the data.
A great post from Anil Batra’s Blog…
The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns:
Who are my right customers? Why do they make the choices that they do? What opportunities are worth chasing? What features will provide the most value? What is the best time-to-market, and most important which customers are most important.
While it’s difficult to make ALL the right choices, one has to make most of them right for the campaign, site, or product to succeed.
Attitudinal Targeting incorporates extensive research, proprietary algorithms and methodology, and data analysis that are used to:
- Define audiences based on a combination of over one thousand attitudinal and traditional characteristics including values, interests, issue positions, engagement levels, purchase behavior, etc.
- Layer these attitudinal criteria with more conventional demographic, psychographic and lifestyle data to further refine the target audience
- Use this data to pinpoint the optimal web sites that will get the campaign’s message in front of the highest concentration of the desired premium quality audience
The result: Resonate gives brands, advertisers and agencies the power to more precisely and effectively define and reach audience segments based on their attitudes, values and beliefs as well as their demographic characteristics.
They just raised $5 million.