Will Scully-Power


World Cup Keywords in Status Updates
June 27, 2010, 11:21 am
Filed under: Data, Datarati, Visualisation | Tags:

Graphs displaying the prevalence of World Cup-related keywords in status updates have been posted by Facebook’s own Page to a photo album calledHeartbeat of the World Cup.

While the charts are entertaining, the lack of a Y-axis detailing the actual volume of status messages featuring a keyword limits interpretation of the data.

More: http://www.insidefacebook.com/2010/06/25/world-cup-status-updates-frequency

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IAB Sets Data Guidelines for Ad Networks and Exchanges
June 26, 2010, 5:48 am
Filed under: #mktgcloud, Ad Exchange, Ad Network, Datarati | Tags: , ,

The Interactive Advertising Bureau announced guidelines on Thursday designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.

Here’s a rundown of the IAB’s new guidelines:

– Transparency should exist for inventory sources, publisher relationships, content types, and ad placement details.

– Advertisers should be presented with content categories that are universally defined in the industry.

– Categories of illegal content should be defined or labeled. An example: content that infringes a copyright and thereby should be marked as prohibited for sale.

– Under the industry organization’s provisions, ad networks should rate content for audience segments.

– Data disclosure terms should be outlined for off-site behavioral targeting and third-party data.

– Companies should provide for IAB training of appointed compliance officers in each certified network or exchange.

More: http://www.clickz.com/3640768



Digital Segmentation and Website Personas
June 26, 2010, 5:41 am
Filed under: Datarati, Segmentation | Tags: ,

A great post from Anil Batra’s Blog…

The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns:

Who are my right customers? Why do they make the choices that they do? What opportunities are worth chasing? What features will provide the most value? What is the best time-to-market, and most important which customers are most important.

While it’s difficult to make ALL the right choices, one has to make most of them right for the campaign, site, or product to succeed.

More: http://webanalysis.blogspot.com/2010/06/segmentation-and-personas-part-1.html



Integrating Social Media into your email marketing
June 26, 2010, 5:33 am
Filed under: Datarati, Email Marketing, Social Media | Tags: ,

Combining the forces of social media with e-mail marketing has been under way for some time, with savvy marketers using the two channels to complement each other rather than compete. As companies gain experience in the area, their choice of tactics may change.

A survey of small businesses by e-mail marketing company AWeber found the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.

More: http://www.emarketer.com/Article.aspx?R=1007762



How much is your facebook data worth?
June 24, 2010, 6:13 am
Filed under: Data, Datarati, Social Media | Tags: , ,

The gargantuan amount of high-quality user data on Facebook is causing everyone–from marketers to hackers–to salivate like dogs gazing at a steak. They all want a piece of you.

Thanks to Facebook’s Open Graph API (which simplifies the development of third-party applications that interoperate with the social networking site) and social plug-ins (which essentially splash Facebook’s “Like” button all over the Internet), people who are interested in your data are getting a chance at a much choicer cut of it. (For more, read “How Facebook Plans to Dominate the Web.”)

Additionally, Facebook’s Instant Personalization Pilot Program, which the social network introduced this spring, was the wake-up call for many users who had been ignoring the concerns of privacy watchdogs. In response, Facebook updated its privacy settings in late May, to some praise–and confusion.

Read on to see who’s getting a look at what you do on Facebook. You’re sharing more than you think–and you might be surprised at what your data is worth.

Full Story: http://www.pcworld.com/article/198951/what_is_your_facebook_data_worth.html



How Does Attitudinal Targeting Work?
June 24, 2010, 5:43 am
Filed under: Uncategorized | Tags: ,

Attitudinal Targeting incorporates extensive research, proprietary algorithms and methodology, and data analysis that are used to:

  • Define audiences based on a combination of over one thousand attitudinal and traditional characteristics including values, interests, issue positions, engagement levels, purchase behavior, etc.
  • Layer these attitudinal criteria with more conventional demographic, psychographic and lifestyle data to further refine the target audience
  • Use this data to pinpoint the optimal web sites that will get the campaign’s message in front of the highest concentration of the desired premium quality audience

The result: Resonate gives brands, advertisers and agencies the power to more precisely and effectively define and reach audience segments based on their attitudes, values and beliefs as well as their demographic characteristics.

They just raised $5 million.

More: http://www.resonatenetworks.com/



Top 10 languages on facebook
June 24, 2010, 5:36 am
Filed under: #mktgcloud, Analytics, Research, Social Media | Tags: ,




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